Hi, I am Cindy Tsai

Hi, I am Cindy Tsai

I enjoy creating meaningful and delightful digital/printing work based on user needs and the provider's proposition.

I enjoy creating meaningful and delightful digital/printing work based on user needs and the provider's proposition.

For design, I have learned a lot from HCI, UXR, UXD, UID, Visual Design, and Service Design.

For design, I have learned a lot from HCI, UXR, UXD, UID, Visual Design, and Service Design.

For art, I practicing many mediums from sketching, watercolor, acrylic, digital drawing, 3D and animation.

For art, I practicing many mediums from sketching, watercolor, acrylic, digital drawing, 3D and animation.

I have curiosity and experience in cross-disciplinary collaboration, familiar with POVs from diverse fields, and multi-angle thinking.

I have curiosity and experience in cross-disciplinary collaboration, familiar with POVs from diverse fields, and multi-angle thinking.

Experience

Positions

Positions

Positions

UX/UI Designer

1111 JobBank

2023 Feb - Oct

Responsible for the UX/UI design of job-search website. Main contributions: Home page / About Page / Resume Editing optimization

UX/UI Designer

1111 JobBank

2023 Feb - Oct

Responsible for the UX/UI design of job-search website. Main contributions: Home page / About Page / Resume Editing optimization

UX/UI Designer

1111 JobBank

2023 Feb - Oct

Responsible for the UX/UI design of job-search website. Main contributions: Home page / About Page / Resume Editing optimization

UX/UI Design Intern

PwC Taiwan

2021 - 2022

Design the UX/UI of the original workspace digital platform- TAX ERP (Enterprise Resource Planning)

UX/UI Design Intern

PwC Taiwan

2021 - 2022

Design the UX/UI of the original workspace digital platform- TAX ERP (Enterprise Resource Planning)

UX/UI Design Intern

PwC Taiwan

2021 - 2022

Design the UX/UI of the original workspace digital platform- TAX ERP (Enterprise Resource Planning)

Freelance Designer

Self-employed

2017 - Present

4 years of experience in UX/UI design, and 7 for communication design. Includes: VI, logo, exhibition, annual report, publication, and company websites design.

Freelance Designer

Self-employed

2017 - Present

4 years of experience in UX/UI design, and 7 for communication design. Includes: VI, logo, exhibition, annual report, publication, and company websites design.

Freelance Designer

Self-employed

2017 - Present

4 years of experience in UX/UI design, and 7 for communication design. Includes: VI, logo, exhibition, annual report, publication, and company websites design.

Education

Education

Education

All study at NTHU (National Tsing-Hua University)

Institute of Service Science

Master of Management

2020 - 2023

Major - Innovative and Design Module Minor - Marketing and Management Module

Institute of Service Science

Master of Management

2020 - 2023

Major - Innovative and Design Module Minor - Marketing and Management Module

Institute of Service Science

Master of Management

2020 - 2023

Major - Innovative and Design Module Minor - Marketing and Management Module

Cross-Disciplinary Program

Bachelor of Engineering

2017 - 2020

Major - Industrial Engineering and Engineering Management Minor 1 - Innovative Design Program Minor 2 - Innovation and Entrepreneurship Program

Cross-Disciplinary Program

Bachelor of Engineering

2017 - 2020

Major - Industrial Engineering and Engineering Management Minor 1 - Innovative Design Program Minor 2 - Innovation and Entrepreneurship Program

Cross-Disciplinary Program

Bachelor of Engineering

2017 - 2020

Major - Industrial Engineering and Engineering Management Minor 1 - Innovative Design Program Minor 2 - Innovation and Entrepreneurship Program

Pre-major Interdisciplinary

Program of Art

2016 - 2017

enrolled in Art Group by multiple entrance, for flexible department selection, adaptive education, interdisciplinary learning goals.

Pre-major Interdisciplinary

Program of Art

2016 - 2017

enrolled in Art Group by multiple entrance, for flexible department selection, adaptive education, interdisciplinary learning goals.

Pre-major Interdisciplinary

Program of Art

2016 - 2017

enrolled in Art Group by multiple entrance, for flexible department selection, adaptive education, interdisciplinary learning goals.

All study at NTHU
(National Tsing-Hua University)

Trusted designer with long-term collaboration experience.

Trusted designer with long-term collaboration experience.

Trusted designer with long-term collaboration experience.

Collaborating well with PMs during work and willing to give feedback to each other.

Collaborating well with PMs during work and willing to give feedback to each other.

I worked with 2 Engineers on cases and side projects, and had good cooperative relationships for over 4 years.

I worked with 2 Engineers on cases and side projects, and had good cooperative relationships for over 4 years.

Learn teamwork in cross-disciplinary environment for over 6 years.

Learn teamwork in cross-disciplinary environment for over 6 years.

Partners affirm me of the ability that can come up with a wealth of ideas, and visualize them creatively and vividly.

Partners affirm me of the ability that can come up with a wealth of ideas, and visualize them creatively and vividly.

Full-End Engineer - Skyle

Collaborate from course project and research, web development, and side projects of mutual interest.

6 years

6 years

collaboration experience

5x

5x

collaborate in Web/App projects

Now

Now

AIxDesign side project & website

Engineer - Jason

Frequently collaborate on website development projects together

4 years

4 years

collaboration experience

4x

4x

collaborate in Web/App projects

Now

Now

2 official website projects

Client - Joeseph

Entrusted me with designing his company website and his series of books.

4 years

4 years

collaboration experience

3x

3x

collaborate in Web & Visual projects

Now

Now

part 3 of the book series

Client - NTHU

invited by various departments to design projects, ranging from poster to exhibition design.

8 years

8 years

Freelance experience

10+

10+

visuals, Web/App…projects

Now

Now

2024 SDGs Annual Report

Invited design sharing

Invited design sharing

Invited design sharing

Learning more deeply through sharing.

Learning more deeply through sharing.

Learning more deeply through sharing.

Through different perspectives, I found that as a knowledge transmitter with little experience, it is easy to overlook the gap between transmission and reception. Teaching experience has given me a better understanding of what learning is and how to learn better.

Lectured a 8-weeks communicate design student book club

2022

NTHU ISS peers

Aims to enhance Classmates' fundamental knowledge and skills in visual communication.

*Achieve the selection in the NTHU 109th outstanding student book club.

*Achieve the selection in the NTHU 109th outstanding student book club.

*Achieve the selection in the NTHU 109th outstanding student book club.

Student feedbacks

Demmy

I learned what truly needs clarification is the purpose of design, which can be understood as "who we're communicating with" and "what we're communicating." Through this semester's book club, I am enable to communicate better with both designers and readers.

Patty

The most memorable aspect was the discussion about the definition of design: design is a form of communication! Throughout this book club, I've learned theoretical and practical aspects, and gained a deeper understanding of design's interactive nature. Trained me to observe, organize, and communicate effectively with others.

Zoe

The biggest takeaway is that the most important aspect of design isn't technical proficiency, but the concept! The design exercises allowed us to put theory into practice and receive feedback from both peers and instructors.
It was my first experience of the communication and critique process of design, and it has been incredibly valuable!

UX/UI Lectures

2022

PwC Taiwan Tax group In-house sharing

2021

NTHU The Tzaiwu College- Design Club

As a cross-field knowledge collection, UXR & UXUI have a lot of theories and methods to share. How to screen appropriate aspects of knowledge is a big challenge.

Visual Design Lecture

2021

NTHU The Holders College

2018

NTHU CareLife Club Intro-Event

My first experience with public speaking taught me valuable lessons: simplifying content, time management, vocal practice, and fostering interactive dialogue rather than one-way knowledge share.

As an ISSer

As an ISSer

As an ISSer

At the Institute of Service Science, the biggest learning is not what I learn in courses but collaborate with peers who have a variety of expertise and rich personalities.

My Module set (courses)

Innovation & Design

Innovation & Design

Psychology+Design

Designing for services 

Social Entrepreneurship

Human-Computer Interaction 

Design for Behavior Change

Semi-structure interview

Multi-sensory HCI

Marketing & Management

Marketing & Management

Cross-cultural Marketing Communication

Management of Frontline Service Employees

Service Science

Service Science

Introduction to Service Science

Service Innovation

Research Method

My Thesis

My Thesis

My Thesis

Exploring the Effect of Gamification Service on Exercise Course for the Elderly

Elderly Exercise Motivation

Elderly Exercise Motivation

Elderly Exercise Motivation

Gamification

Gamification

Gamification

User Types Hexad

User Types Hexad

User Types Hexad

Infoviz

Infoviz

Infoviz

Lesson Learned

  1. How age differences can impact service and design.

  2. The importance of exercise as a decisive factor in self-actualization and happiness.

  3. Designs that stimulate external motivation may negatively impact service experience

  4. The importance of continuous feedback while learning.

This research looks into the elderly's exercise motivation and barriers to enhancing their engagement and habituation in physical activity by adding value to services.

Without altering existing exercise programs, the study seeks to realign services with elderly needs, suggesting gamification-based enhancements.

Observational and interview data guided the creation of four service model: Performance infographics, Guidance records, Certifications, and Achievement badges, tailored to encourage participation and motivation.

Questionnaires, Kano analysis, and semi-structured interviews revealed reservations among the elderly toward competitive and reward-based gamification in exercise, preferring services that visually present exercise outcomes to boost achievement and recall.

Let's Get in Touch!

I'm every looking forward the exciting and meaningful position, available for full-time or freelance projects. I'd love to hear from you.

0981035360

© Copyright 2024. All rights Reserved.

Let's Get in Touch!

I'm every looking forward the exciting and meaningful position, available for full-time or freelance projects. I'd love to hear from you.

0981035360

© Copyright 2024. All rights Reserved.

Let's Get in Touch!

I'm every looking forward the exciting and meaningful position, available for full-time or freelance projects. I'd love to hear from you.

0981035360

© All rights Reserved.