Social Practice Projects' Visual
Visual can make goals, actions and results more vivid and memorable
In multiple social practice activities, using visuals to increases the delivery of advocations, and help promote communication and interaction.
Atayal Tribe Farming Experience Activity- Service design
Role
Responsible for brand VI, visual and packaging design of souvenirs for local farmers, event banner & Brochure…nearly all visual aspect of the activity .
How Might We…?
HMW help tribes give more value to their agricultural and make it easier to co-create value with tourists?
HMW communicate local cultural, natural values and connect more people through service systems?
Visual Identity MVP
To enhance communication effectiveness and consistent, integrate messages & convey core values, high feasibility & sustainable application.
Expect to…
Bring in feelings & enhance memory points, enhance the value of local and agricultural products, create touch points that lead to more interactions, and promote internal consensus & vibes.
Tri-fold event guide, bookmarks, package design, postcards, farmer portrait illustrations.
Proposition
To minimize environmental impact, all printed materials are designed with monochrome-color(black and white) as the standard. Illustrations are also created using monochrome-color and line drawings.
Farmers' intro. postcards
The interviews and stories of 4 farmers are condensed into postcards for people to know and meet this place's characteristic. Presenting their style by hand-drawn portraits, and add warmth and intimacy by quotes.
Logo & Banner design of "尖石遇見 Atayal"
banner illustration
Logo design
Use cultural elements that represented JianShi: cyan mountains, yellow stones, Atayal stone houses and totems, as well as the and the color thread of the weaving culture.
Visualizing the Social Practice Achievements of NTHU.
What to do
Collect the projects of NTHU's social practice that continuing go deep into the locals, and bring them together base on the map. Maps are redrawn, and the design of information architechture is the core.
Result
Framed map, project name & region & distribution & introduction & QRcode. Not only being used for outcome reports, the series of pictures was exported to the full wall in the education center.
Promotion Brochure- NTHU Program of Urban-Rural Revitalization Education
Conclusion
As a role in communicate through visuals in the promotions of urban-rural culture, I often reflect on the questions, which may be hard to answer: What are the stakeholders’ views on design? Does design really matter? Important to whom? How to measure effectiveness? How to be sustainable?
Pay more attention to details other than the design itself, there will be enlightenments from them. Be human-oriented, talk to each other, and try to identify the design's place in value co-create promotion.