CareLife- speak up for stray dogs

CareLife club’s largest event—CareLife Week—is an activity that advocate for stray dogs to the campus. Mementos are created and sold for charity to gain more resources to help the rights of stray dogs.

Client

NTHU CareLife club

Category

Communication Design

Result

Official held

Duration

2017 - 2020

Client

NTHU CareLife club

Category

Communication Design

Result

Official held

Duration

2017 - 2020

Client

NTHU CareLife club

Category

Communication Design

Result

Official held

Duration

2017 - 2020

Role

CareLife is a well-known campus stray dog managed club. I have been the head of the Art team for 2 years, responsible for all visual needs. The largest one is CareLife week, which uses a charity sale of designed mementos to raise funds for stray dogs.

Planning the CareLife week event, designing, and delivering products are overwhelming and challenging, but very interesting experience.

Postcards have always been a popular memento that can obtain a steady small income.

Popular canvas bag

This best-selling item depicts my favorite campus dog. I encountered many difficulties while producing. E.g. the canvas fiber was too thick to express the delicate lines, so I chose to use color printing method instead of monochrome.

Fortunately, this product sold very well. I often saw teachers and students taking it out on campus. It became a hot topic during the pre-order period, and the product photos were even posted anonymously on NTHU's student club on FB.

Other popular mementos that sold out: the key ring and notebook with popular campus stray dog ​​illustrations.

Knowledge transmission

The advocation of knowledge about stray dogs is one of the focuses. In order to reduce costs and protect the environment, it is necessary to design a reusable promotional poster.

The posters are produced with the basic printing method and pasted on recycled cardboard with a layer of tape as a waterproof to be reuse for years.

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